In hopes of pushing some holiday sales at DB Skimboards I put together several “mini edits” featuring DB Skimboards team riders. I also broke all of these videos up into 15 second versions that were also posted on Instagram and Facebook. The promos worked really well and sales were up over last year with no paid advertising support, which was great.
As I go into 2015 I am going to try put out more media that is tailored to each social media platform with an end goal of trying to push traffic back to our websites. It’s a big challenge and I am excited to see what I can do over the next couple months.